{"product_id":"loreal-excellence-hicolor-hilights-red-highlights-for-dark-hair-only-1-2-oz-various-color-options","title":"L'Oreal Excellence HiColor HiLights - Red Highlights for Dark Hair Only 1.2 oz [Various Color Options]","description":"\u003cdiv aria-level=\"2\" role=\"heading\" class=\"panel-heading\"\u003e\u003ca aria-expanded=\"true\" role=\"button\" data-target=\"#details\" data-parent=\".tab-pane\" data-toggle=\"collapse\" href=\"https:\/\/www.sallybeauty.com\/hair-color\/shop-by-color\/red-hair-color\/auburn-hair-color\/soft-auburn-permanent-creme-hair-color\/SBS-500264.html?gad_source=1\u0026amp;gad_campaignid=23045548920\u0026amp;gbraid=0AAAAADFdChheDp9c84hvMUEsBsNushANL\u0026amp;gclid=CjwKCAjwvZHTBhAlEiwA1ug5P-ZdsvKAkpam6_zI2-5xGsIrXQUetrUQVXJAf2ANaGkMs-cMgALLixoCj6YQAvD_BwE#\" class=\"accordian-title hd4\" tabindex=\"0\"\u003eHighlights\u003cspan class=\"icon-wrapper\"\u003e\u003cimg alt=\"\" src=\"https:\/\/www.sallybeauty.com\/on\/demandware.static\/Sites-SA-Site\/-\/default\/dw49b60d8b\/images\/icons\/line\/Minus.svg\" class=\"minus-icon\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"panel-collapse collapse show\" id=\"details\"\u003e\n\u003cdiv class=\"panel-body pb-2\"\u003e\n\u003ch5 aria-level=\"3\" role=\"heading\" class=\"pg1-md pb-2\"\u003eWhat is it?\u003c\/h5\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003eL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.\n\u003cp\u003e \u003c\/p\u003e\nA strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.\n\u003cp\u003e \u003c\/p\u003e\nTrue-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.\n\u003cp\u003e\u003cspan\u003e\u003cb role=\"emphasis\"\u003e\u003cu\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5 aria-level=\"3\" role=\"heading\" class=\"pg1-md pb-2\"\u003eWhat makes it special?\u003c\/h5\u003e\n\u003cul class=\"mb-0\"\u003e\n\u003cli class=\"bullet-item pg3\"\u003eDeveloped to lift dark hair in one single step, without brassiness\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eRich, smooth creme formula conditions and penetrates hair\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eBreakthrough technology lifts hair 3-4 levels\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eIntense, long-lasting colo\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003e\n\u003cbr\u003eHOW TO USE\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003e\n\u003cspan\u003eMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush \u0026amp; bowl, or bottle application\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Luxury Beauty Supply ","offers":[{"title":"RED","offer_id":48805526864104,"sku":"657201051029","price":9.99,"currency_code":"USD","in_stock":false},{"title":"MAGENTA","offer_id":48805526896872,"sku":"657201051012","price":9.99,"currency_code":"USD","in_stock":false},{"title":"GOLD BLONDE","offer_id":48805526929640,"sku":"657201051210","price":9.99,"currency_code":"USD","in_stock":true},{"title":"COPPER","offer_id":48805526962408,"sku":"657201051043","price":9.99,"currency_code":"USD","in_stock":true},{"title":"TRUE VIOLET","offer_id":48805532991720,"sku":"884486306517","price":9.99,"currency_code":"USD","in_stock":true},{"title":"SOFT BROWN","offer_id":48805554716904,"sku":"657201051159","price":9.99,"currency_code":"USD","in_stock":false},{"title":"SOFT AUBURN","offer_id":48805554749672,"sku":"657201051111","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/6614\/2952\/files\/red_af492d73-2079-444d-a5d1-d9c46a211b64.jpg?v=1785013253","url":"https:\/\/www.luxurybtyonline.com\/products\/loreal-excellence-hicolor-hilights-red-highlights-for-dark-hair-only-1-2-oz-various-color-options","provider":"Luxury Beauty Supply ","version":"1.0","type":"link"}